Modern B2B buyers don’t raise their hand once and magically appear in your CRM as “sales-ready.” They research quietly, compare alternatives, revisit pricing pages, download a guide, ask peers, and shortlist vendors long before a demo request lands in your inbox.Intent signals are the behavioral, contextual, and firmographic indicators that reveal where a prospect or account is in that buying journey. When you track and operationalize these signals, you can prioritize outreach when buyers are mo (visit the site) [...]
